Discover the Power Generation

Eons BOOM Media is your connection to the most powerful demographic – Baby Boomers. With more wealth and education than any other generation, the first "consumer generation" is now even more desirable. Their appetite to continuously "graduate" onto new things in their lives is reflected in their wide-spread adoption of the Internet as a indispensable tool to enhance their lives. According to eMarketer (Nov '08), Boomers make up the largest group of internet users. Let Eons BOOM Media connect you with these active consumers as they go online to chase their passions, manage daily life, and find relevant information to make the best decisions.

Health, Wealth and Appetite to Consume

• Adults aged 50+ own 65% of the aggregate net worth of all U.S. households¹ – $2.3 trillion in disposable income
• By 2010, the total spending for 50+ households will increase by over $900 billion²
• 50+ adults spend an average of $7 billion online annually⁵

Deeply Engaged Online

• Right now, 43% of online traffic is generated by Baby Boomers³
• The internet is the most important source of information for Baby Boomers when they make a major marketing purchase, like cars or appliances⁴
• 82% of adults aged 50+ using the internet research health and wellness online⁷

Highly Influential Among Peers

• 96% participate in word-of-mouth or viral marketing by passing a product or service information on to friends⁶
• Older Americans embrace Web 2.0 and often use the web – and several forms of social media – as much as, or more than, younger and more tech-savvy counterparts.⁷
• Among internet users 50+ who are members of online communities, 58% log in to their online community daily or several times a day, compared with 47% of members under 20.⁷

This is Just the Beginning…

Their time has come. Baby Boomers are involved, engaged, and online, and Eons BOOM Media is the pre-eminent resource for reaching them with:

• The strength and established network of eons.com
• 4000+ passionate groups; a community of actively involved users
• A definitive base of Fortune 500 premium advertisers
• Proven executive leadership and world-class partners

Meet them where their passions lie and their interests soar.