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Humana
Humana is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 11.5m members. As a Corporate Founding Partner of eons.com, Humana has tapped Eons.com expertise in targeting web-savvy Boomers to develop innovative research, social media, and marketing programs. These initiatives are yielding deep insights into the wants, needs, and online behaviors of this active audience.
“Eons is a breakthrough — it is the first wave of evidence about how Boomers will be leveraging technology and the web to transform their lives and create new communities.”
Dr. Jonathan Lord
Dr. Jonathan Lord
SVP and Chief Innovation Officer at Humana

Humana Feels the Power of Eons BOOM Media.

Advertiser Case Study:

A leading health benefits provider, Humana turned to eons.com in 2006 with a mission of gaining deep insight into social marketing and its impact on healthcare for Baby Boomers. With more than 59% of adults using online resources to obtain health and wellness information (making the web the top resource ahead of speaking with doctors and talking to friends or relatives), Humana set out to create new, interactive experiences that would drive engagement, evolve its brand and yield valuable insights into the market.


Sponsored Groups on Eons.com

Joining groups based on shared passions, interests and experiences is a top activity on eons.com. Leveraging Eons group social media tools such as photo uploading, widgets and member profiles, Humana established several health and lifestyle groups that afford multiple touch points of interaction with Boomers. Humana’s broad range of sponsored groups include:

Grand Ole Opry

A sponsor of the Opry, Humana is bringing Boomer fans together to share favorite songs, performers, photos, videos and memories.

Medication Safety 50+

Humana pharmacists answer questions and provide valued information about safety and medications.

Healthy Recipes

A popular place for eons members to share advice and interests on healthy eating, favorite recipes and more.


Surveys for Brand and Product Development

Humana partnered with Eons to create a custom web site, realforme.com, targeting people who are planning for retirement Launched in December 2008, the site offers fresh content, professional insight and community features that are powered by eons.com. Humana utilized eons.com Boomer member base and survey tools, to prioritize what was important to this audience This instant knowledge shaped the editorial calendar and the site content.


Engagement Through Innovative Tools

Supporting Humana’s goals to develop leading edge marketing tools, Eons created several web custom widgets aimed at health-conscious Boomers.

Visitors now can check out and share:
Laugh Bag
Recipe Du Jour
Health Tip of the Day

Baby Boomers are making things happen for themselves — and for Humana. They can make things happen for you, too.